Our story
Genderless scents for moments that stay long after the skin forgets the touch.
That is how LULU & HUNQ introduced itself in December 2025. It is still the whole idea: bold, original eaux de parfum from Delhi, made for the unapologetic.
Built from moments, not just oils and notes
We built something from scratch. We went where the moments felt real, shot in heat and rain, and lived it before we bottled it. Different days, different scents, same story. It ain’t a moodboard. It’s real life, captured when it felt right, so you can feel it before you smell it.
Every scent is a persona
Calm. Bold. Soft. Chaotic. Confident. Playful. No one is just one thing, and neither are our fragrances. The ones you choose, and the ones you combine, end up saying more about you than any label ever could.
- Wood Witch: grounded calm.
- Darkling A.F.: charged desire.
- Saint-less: playful rebellion.
- My Wet Dream: unfiltered chaos.
- Off Script: quiet confidence.
- Sunny Anthem: soft joy.
- Linen & Larceny: rebellion in restraint.
We went live with the first six in December 2025. Linen & Larceny made it seven in February 2026.
Shot for real
Our launch campaign was shot in Phuket. To make Off Script feel the way it does, we had to step out of comfort: the models held their breath underwater, staying longer than what was easy, and the cameras went where they weren’t supposed to. It wasn’t about getting the shot. It was about translating a feeling.
A bottle that lets the scent speak
A bottle that feels composed. An atomiser that lands exactly where it should. A label that stays quiet, so the scent can speak.
What we stand for
- Original scents. No imitations. Authentic fragrances, drawn from life and nature.
- Cruelty-free. Always. Never tested on animals. Never will be.
- Genderless. Choose by the notes and the mood, nothing else.
Why LULU & HUNQ
Lulu & Hunq was created from two sides of human expression.
Lulu represents the softer side — sensual, expressive, playful, delicate.
Hunq represents the bolder side — confident, magnetic, unapologetic.
But neither belongs to a gender. Because softness isn’t feminine. And boldness isn’t masculine. They are simply human.
That is why we brought Lulu & Hunq together. And the symbol tells the same story — Sun, Moon and Star. Different energies, existing together in one universe.
Three forces. Two names. One belief: You are more than a label.
Lulu & Hunq creates fragrance for that space between who the world expects you to be and who you choose to be.
Genderless. Personal. Yours.
The LULU & HUNQ symbol
Sun. Moon. Star.
Three celestial forces, each different, yet part of the same universe.
The Sun represents expression.
The Moon represents individuality.
The Star represents the freedom to be your own.
Together, they represent what Lulu & Hunq believes: You are not meant to fit a category. You are meant to create your own.
That is the idea behind genderless fragrance — a scent has no identity until it meets yours.
Three forces. One universe. Your identity.
Meet them
Meet all seven, or not sure yet? Start with The Minis: one scent for every day of the week.